Thirty years have passed since the beginning of the reform and opening up, and during this time, Guangdong's industry models have changed a lot. Many local enterprises have turned into transnational companies, therefore promoting Guangdong and offering new opportunities and challenges. Because of the openness to trade and ideas, the reform and opening up in Guangdong has its own feature. Chen Xiaoyuan, President of Koncen Group says: "Guangdong is like a sea full of fish, no matter how tiny you are, if you are qualified enough, you can swim freely in it. You don't need to be a whale." And this is why he chose Guangzhou to start bio-technology his business.

"Guangdong pays more attention to newly developed businesses like ours. My company started from nothing. We began production in 1992 and have become a pioneer in the industry and market share leader.""

With the increasing importance of science and technology, improving Guangdong's enterprises also goes through improving the reputation of their brands. Wang Yang, Member of the Political Bureau of the CPC Central Committee and secretary of the Guangdong Provincial Party Committee, expects that new Guangdong enterprises should have capability of independent innovation, and that with their own brands, they can easily survive international competition. Moreover, they should carry out their social responsibilities to foster good and healthy company images. Tan Jianguang, Director of the Guangdong Business Research Center:

"Cantonese entrepreneurs' biggest advantage is wide acceptance of new ideas, whilst their biggest disadvantage is not going deep enough and to not have enough innovative spirit. Faced by challenges from home and abroad, even though they have produced lot of products, not so many are remembered by the market. To change this situation, they should develop into entrepreneurs with innovative, responsible and global-oriented minds."