The host Jeff Ruffolo, served as a sportscaster for US-based Westwood One and was a member of its elite broadcasting team that provided 24-hour coverage of the 1996, 2000 and 2004 Olympic Games in Atlanta, Sydney and Athens.  He also served for two years as Senior Expert in Media and communications for the Games of the XXIX Olympiad in Beijing in 2008.

The Asian Games are the second largest sports event in the world after the Summer Olympic Games.
 
Airing each weekend starting February 6th, Asian Games Live! will focus on development and sports activities coming to Guangzhou and the Pearl River Delta before and during The 16th Asian Games, which will be held November 12 - 27.
 
Based in Guangzhou, Radio Guangdong is a provincial-level station consisting of nine channels offering progressive music and sports programming and has an audience reach of 72 million daily listeners. With 167 hours of daily programming on political, economic, social and cultural issues, for the past five years, Radio Guangdong has enjoyed a 70% market share among all radio listeners in the Pearl River Delta and within Guangzhou.  The outlets which make up the Radio Guangdong family of stations are also available to listeners in neighboring provinces, as well as Hong Kong and Macao.
 
Among the 90 million permanent residents in Guangdong, some 72 million radio listeners listen daily to one or more of Radio Guangdong's stations. With 98 radio stations and 121 radio frequencies available in Guangdong Province, Radio Guangdong and its channels have consistently ranked 1 in listener loyalty and satisfaction. Radio Guangdong was previously called Radio Canton and aired its first broadcast on October 18, 1949. 
 
The station was renamed Radio Guangdong on February 16, 1950. Radio Guangdong was also the first radio station among the Chinese Radio Industry to establish an Internet website (http://e.rgd.com.cn) which debuted on December 15, 1996.

About The 16th Asian Games
 
The 16th Asian Games (www.gz2010.cn/en) is approved and governed by the Olympic Council of Asia and will be held in "Flower City" of Guangzhou from November 12 - 27, 2010.  More than 14,000 athletes, trainers and coaches from 45 countries and regions will compete in 42 sports. More than 10,000 accredited and non-accredited worldwide media are anticipated to cover the Games with more than three million spectators expected to attend.